|
Dear
Prospective Renegade Classics Outlet Owner,
Thank
you for your interest in licensing a Renegade Classics Outlet
store and for seeing the potential in owning a successful
business of your own. The motorcycle market is super HOT,
right now. Opening a Renegade Classics Outlet store will get
you in business providing motorcycle riding gear and accessories
to thousands of bikers in your area, right now!
Renegade
Classics motorcycle clothing company has been selling biker
apparel to motorcycle shops across the nation since 1990.
We also sell direct to the public at national motorcycle rallies
throughout the year.
Our
Renegade Classics Outlet store was opened in 1999 as a place,
nicer than our warehouse, for our friends and fellow bikers
to buy our products. It has since grown into a full biker
apparel store, where we carry just about everything that today's
biker needs. The product line has been greatly expanded and
updated to include boots, helmets, jackets, cold weather riding
gear and a myriad of other biker lifestyle products. The response
to this store has been phenomenal and the outlet is extremely
profitable.
Our
first licensed Renegade Classics Outlet store was opened in
Sacramento, California in August of 2003. By following our
business and marketing plan completely and because of Sacramento's
larger population, this store is already as financially successful
as our original store in Fresno.
The
exceptional success of our outlet store over several years
has prompted us to offer, through this licensing program,
a way for qualified individuals to open a Renegade Classics
Outlet store in their area. Our goal is to help you, as a
licensee, duplicate the profitable stores that are here in
California. We are confident that our business and marketing
plan is proven and will work in any large city across the
country.
Due
to the high volume of inquiries we are receiving, we would
like you to consider some financial and demographic requirements
that would make for a successful operation. Demographically,
your area should have a population base of at least 500,000
people within a 50-mile radius. You will need between $70,000
and $100,000 of capital to open a store, depending on location,
building size, rental rates, and tenant improvements.
The
financial costs to open an outlet store breaks down as follows:
1. Licensing fee of $15,000, paid to Renegade Classics, for
use or our name, logo, business and marketing plans, protected
territory (25 mile radius), vendor list, recommended stock
items and prices, on-going support and new products.
2.
Initial store stock of $25,00-$50,000 purchased from our recommended
vendors (the bigger the store, the more stock you will need).
3.
Tenant improvements of $5,000-$10,000 which includes fixtures,
equipment, alarm systems, etc. We will help with store floor
plan layout.
4.
Initial operating capital of $10,000-$30,000, for day-to-day
working of the business, initial advertising, and rent, power,
and phone deposits.
Running
our outlet store has taught us a lot about which products
sell well and which products to avoid. We have sorted through
bad vendors and negotiated favorable prices with good vendors.
Our experience will prove most valuable to you and will help
you avoid many costly mistakes. This, plus being associated
with a known and respected organization in the biker community,
will lead to helping you become a successful business owner.
While we cannot divulge all of our marketing plans during
your initial call, that is privileged information for our
licensees, we are anxious to talk to you and help you get
started right away.
After
considering the suggested financial and demographic conditions
listed, if you feel you would have success owning an outlet
store, please contact us and we will begin the licensing process.
We are confident that by following our plan your Renegade
Classics Outlet Store will be the place bikers in your area
go for all their leather, clothing and accessories.
Sincerely,
Kent
D. Mortimer
|